It's all about delicious, distinctive layers.
Question - who is your listener?
What kind of content do THEY want?
Create a profile of your listener. Who is he or she? What do they care about?
What kind of life do they have?
Are they married? Have children? And so on.
Where do you think they will listen to your Podcast?
OK so now you know everything about your ideal listener.
How will you deliver your Podcast
Podcasting thrives on regular episodic delivery, so you need to create regular episodes.
If you are a small-scale operation - maybe you record a half-dozen shows at a time? Maybe you force yourself to get up an hour earlier everyday?
Big organisations like the BBC/PBS commit time and resources to Podcasting, they are, in some ways, your competitor.
It might be that you have a unique niche show that can't be touched or replicated by the big boys?
You need to stick with it. Podcasters get so excited about their new Podcast .. BUT often after a dozen episodes the enthusiasm just fizzles away.
Topic led Podcasts need structure (those distinctive, delicious layers) and you will have to write and produce incredible amounts of material.
As a former full-time News Talk Radio Producer; everyday I had to find three hours of material. I had a team to help, resources from SKY News and a show Host who once in a while contributed material! It was a REAL challenge to come up with good ideas every single day.
Most importantly you should ONLY make content about stuff that you are interested in and have a passion for. If you don't care who will others listening care?
Now go forth and multiply many episodes of compelling content. (Pic: Channel 4 Press Office)
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