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Tuesday, 11 December 2018

Good Gear

A great way to get up to speed with Podcasting is to join one of the many forums on Facebook, Linkedin or Quora. I have learnt a lot of useful stuff from those forums.  But there is an obsession with gear.  Who has the best microphone? Who has the best mixing desk/panel?

It reminds me of a friend of a friend who decided that she would become a voiceover.  She bought all the gear, Neumann Microphone, Whisper Booth.. thousands of pounds worth of stuff.  Then did nothing with it She never made that jump, never recorded a single script.

There are Podcasters out there obsessed with the gear and not really worrying about the content, just how sexy they sound on a particular microphone.  Manufacturers are starting to realise this growing market, with Rode releasing their rather pricey 'Rodecaster Pro.'

BUT With good content a Smart phone recording App, a quiet place, you can still make great Podcasts.

ACTUALLY  you don't even need a quiet place, one of my clients recorded his podcast during a monsoon - very atmospheric and a wonderful podcast.

Thursday, 1 February 2018


I have stopped being a Radio Producer. But Why? For more than 25 years I was a Radio Producer, making live talk radio shows, and years of experience taught me what to look for in an interview, how to edit and make the show sound like, well a radio show.

But, BOOM! along came Podcasting - it's like radio, but it isn't and it's taken me a few years to re-adjust my listening ears to adapt to this new medium.

OUT goes the radio rule that says you must edit out every mistake. A bit like a craft beer that has sediment in ....? Podcast listeners expect the product to be a little rough at the edges, but something different to those sterile mass-produced Beers that the big boys make.

OUT goes the rule that you have to find the quietest place.  Recently the most enjoyable Podcasts to put together has been one, recorded in a massive tropical rainstorm, in the end we had to take ALL the processing off so you could hear the interview and enjoy the rain. 

OUT goes the warm up bit before an interview.  When you naturally talk to somebody you find out stuff you didn't know, sometimes you put your foot in it and ask the wrong question - but that's the Podcast difference, they are all about doing something differently.

So dare to take risks with your next Podcast.

Thursday, 25 January 2018

Guilty after 18 years

Petula Clark


LBC Listening Figures Sabotaged  

A true confession marking 18 years of Creative Radio, and CreativeRadio.com

By the year 2000 we were working privately for a number of companies outside of LBC Radio, where we were both working at the time.

Privately I wrote the quiz for Mike Allen on Talk Radio that just happened to air at exactly the same time as The Pete Murray show on LBC, that I just happened to Produce!

When the quarterly listening figures came in, they showed that Pete’s show was being slaughtered by Mike Allen’s Quiz hour.  I was hauled into the office. The boss said -  ‘What are we going to do about that bloody quiz?’  

I answered, ‘Why don’t we do a quiz of our own?’

‘Yep, good idea, you can write one.’ He replied

‘Will you pay me to write it?’ I asked

‘NO! you can write it in your spare time.’

Something I was not prepared to do, so there was no quiz.  This was the boss, by the way, who, when I told him that Petula Clark was on the show and that she wanted a cab, he said ‘Can’t she get a bus, I mean they stop outside the studio?’ – and he wasn’t joking.

So I continued to do work for Talk radio, whilst working at LBC, and poor old Pete’s figures continued to drop during the Mike Allen Quiz hour.