Wednesday, 1 November 2017

Fill My Podcast

It's all about delicious, distinctive layers.

Question - who is your listener?

What kind of content do THEY want?

Create a profile of your listener.   Who is he or she? What do they care about?

What kind of life do they have?

Are they married? Have children? And so on.

Where do you think they will listen to your Podcast?

OK so now you know everything about your ideal listener.

How will you deliver your Podcast

Podcasting thrives on regular episodic delivery, so you need to create regular episodes.  

If you are a small-scale operation - maybe you record a half-dozen shows at a time?  Maybe you force yourself to get up an hour earlier everyday? 

Big organisations like the BBC/PBS commit time and resources to Podcasting, they are, in some ways, your competitor. 

It might be that you have a unique niche show that can't be touched or replicated by the big boys?

You need to stick with it. Podcasters get so excited about their new Podcast .. BUT often after a dozen episodes the enthusiasm just fizzles away.

Topic led Podcasts need structure (those distinctive, delicious layers) and you will have to write and produce incredible amounts of material. 

As a former full-time News Talk Radio Producer; everyday I had to find three hours of material. I had a team to help, resources from SKY News and a show Host who once in a while contributed material! It was a REAL challenge to come up with good ideas every single day.

Most importantly  you should ONLY make content about stuff that you are interested in and have a passion for.  If you don't care who will others listening care?

Now go forth and multiply many episodes of compelling content. (Pic: Channel 4 Press Office)

Wednesday, 25 October 2017

Thinking of making a Podcast?

Here is a quick list of stuff you should consider before making your own Podcast.

1. Take a look around, see what your listener might be interested in.  Create a real profile of someone who might listen to your Podcast. (Their sex, age, interests, family life)

2. Stay away from hard sell sales pitch, show passion and enthusiasm for what you are producing.

3. Make sure you stay up-to-date with your subject - be forward thinking, rather than backward.

4. Make do and mend - written a book? Take some the information from the book - turn it into a Podcast.

5. Who are your competitors - who is already out there doing the same thing? Are they better? Or are they worse? What are their strengths and weaknesses - de-construct their podcast against your own.

6. Episodes - need to be frequent - if you are creating longer-form work - that will take at least 4 times more longer to produce than the actual recording.  An hour of recording will take 4-5 hours to put together from writing to publishing.

7. Be comfortable in your shoes.  Choose material you know about, maybe work or something you have a genuine interest in. Decide on a format and stick to it.  Brand the format so it has distinctive imaging (sound) and look - visualisation.

8. Plan and script - but make sure you sound natural and not sound like you are reading a script or have turned into a talking version of Wikipedia.

9. Substantiate - give credit and include links to your Podcast.

10. Offer something unique, that adds value in terms of entertainment, information or both.

Finally enjoy what you do. The process of making a Podcast with its creative and technical challenges is one of great accomplishment - so embrace and enjoy.

Thursday, 11 June 2015

#Blog Alert I Saw Ron Moody's last performance.

I really enjoyed a celebration of 50 years of Oliver in 2010 at the Theatre Royal in Dury Lane now with Russ Abbot as Fagan, Rowan Atkinson had been the original Fagan.  The ensemble cast of kids were truly brilliant, the use of the stage and the sets and the clever way they played the murder scene all added to a terrific night.  Even though the Theatre was peppered with hardened members of the press we gave the cast a standing ovation and then something truly remarkable happened.

A podium was brought on and Russ Abbot walked up to and said ladies and gentlemen, please will you welcome to the stage of the Theatre Royal Dury Lane - the original Fagan - Mr Ron Moody, and on he came and spent the next twenty minutes talking about his life in showbusiness.  He held us in the palm of his hands, made us laugh, made us cry.  And then something truly remarkable happened.

The band struck up the first chords of 'Pick A Pocket or Two" the kids came on and a very elderly Ron Moody sprang, I kid you not, into life and danced and sung with the children as if he was thirty years younger.
I remember turning to Chris who was moaning about missing the last train, and saying "This is Ron Moody's Swan Song, we are watching his very last stage performance."  And again we all stood up and gave Ron a standing ovation.   

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