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Sunday, 13 April 2008
Create desire
A key anchor with anything you write is the ability to create desire. Why do I want this product? Why should I want to win this competition? What's in it for me? The answer is they key reason why you are writing the copy.
A key anchor with anything you write is the ability to create desire. Why do I want this product? Why should I want to win this competition? What's in it for me? The answer is they key reason why you are writing the copy.
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