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Tuesday 1 April 2008
Doing the housework
If you are a host/presenter take care when you do the housework - read that trail, slip in that promo. Avoid the start of hours or gear changes. Imagine your audience as an invited guest to your house, they arrive expecting a nice cup of tea and you are busy doing the hoovering. So pop in that dust around during a sequence. Usually and unless they are paid for, the promos and trails are not a strong way to start a sequence.
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