Friday, 9 May 2008

The Big Time

How do you work a big story into a manageable topic for a phone-in? Answer: You have to humanise it. For example the cyclone in Burma you need to bring it down to a grounded level that your audience can understand. A single emotion - like 'grief' or find a story where there is a one to one element. That way you can still cover a large and complex story in a way your listener can relate to.

No comments: