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Friday 9 May 2008
The Big Time
How do you work a big story into a manageable topic for a phone-in? Answer: You have to humanise it. For example the cyclone in Burma you need to bring it down to a grounded level that your audience can understand. A single emotion - like 'grief' or find a story where there is a one to one element. That way you can still cover a large and complex story in a way your listener can relate to.
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