Wednesday, 25 February 2009

Mobile Phone Traffic Increase

Guardian News & Media is to relaunch its mobile content offering next month, bringing the design of the optimised site in line with the rest of the publisher's digital properties and aiming to provide a faster, simplified service. The new mobile website, m.guardian.co.uk, will work across all major handheld web browsers, including Apple's iPhone and the BlackBerry.
This site will be supported by advertising, sponsorship and tailored cross-platform campaigns in partnership with mobile ad specialists 4th Screen, as well as Google Ad Words on every page.
Adam Freeman, the GNM commercial director, said the company had chosen to relaunch the site now after several months of dramatic increase in mobile traffic, adding that it would "meet the needs of advertisers keen to capitalise on this growing market".
Emily Bell, the GNM director of digital content, said the rise of smartphones such as the iPhone had made web content far more accessible for mobile users. Read whole story in The Guardian

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