Good words to bear in mind when you work our what you want to do on air include:
Theatre - your show is a production just like a theatre show.
Entertainment + Inform - if you have to impart information wrap it in an entertaining way.
Structure - talk a lot about this but - beginnings middles and ends are important.
Style - identify your house style the way your radio station uses imaging, goes to junctions and then don't deviate from them - you will confuse and annoy your listener.
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