Thursday, 29 October 2009

RAJAR



I’m always sceptical about RAJAR the methodology of keeping diaries seems a bit flaky to me. I can hardly remember what I did an hour ago; let alone what radio stations I listened to today. (Mind you that might have something to do with the three litres of vodka I drink a day)

So rather than get excited about quarters, which can go up and down faster than a whores drawers I believe in looking at year on year growth and general trends.
So it was nice to see LBC Radio whack on a terrific 40.2% growth year on year. Consistent weekday output seems to be the key and a continuity of story coverage over the day. So Happy RAJARs everyone.

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