Taking The P*ss

US radio station KDND have been fined £10m after a competitor died after taking part in the stations "Hold Your Wee for a Wii" competition.   You just wonder who thought that was a good idea? 

Here are the details: The family of US woman, Jennifer Strange, who died after taking part in a radio station competition to win a Wii, has been awarded $16.5 million in compensation. The award is to be paid by the company that owns the radio station.Back in 2007 we reported that "a 28-year old North American woman, Jennifer Strange, was found dead in her bedroom after competing in a radio competition to win a Nintendo Wii."The competition, run by the radio station in Sacramento, California was called "Hold Your Wee For A Wii" and entailed drinking as much water as possible. According to the ABC in the States, "After two weeks of deliberations, jurors last week found Entercom Sacramento LLC, a subsidiary of Philadelphia-based Entercom Communications Corp., liable for the actions of its employees at Sacramento radio station KDND-FM, Source Associated Press