Wednesday, 2 December 2009

What rhymes with bucket?

Why Jack and Jill who went up a hill can improve the ratings of your radio station?

We all remember those childhood rhymes - they were simple and catchy – remind you of something? Yes the good old fashioned jingle, much maligned and much parodied still has a place on your radio station. Even it isn’t a whole rhyme just a catchphrase – how many people have started to use the Compare the Meerkat phrase ‘simples’?

The jingle started with ‘Wheaties’ an American breakfast cereal. In 1926 some smarty pants decided to write and air a catchy song about the stuff on a radio station in Minneapolis. A year or so later General Foods who made the cereal had only sold 53,000 packets across the US but 30,000 of the 53,000 packets of cereal had been sold in the listening area of the radio station – the jingle was born.

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