Tuesday, 2 February 2010

Let's take a break

If you are a commercial radio station, why can't you be commercial? OFCOM says NO.

Advertising and programming elements have to remain separate, that's the current code of practice. But why? In many countries, including the States, presenters can endorse products and advertising becomes just part of the fabric of the 'commercial' radio output.  Listeners who listen to commercial radio should expect that there will be commercial content throughout the programming, why should there be a distinction? Does nanny Ofcom know best? Will the walls of Jericho come tumbling down if a presenter mentions Nandos in amongst a dedication for Tracey from Macclesfield?
Anon comment to site: Considered this a lot and with product placement allowed in TV why not radio. My concern is 'what happens to being editorially independent'. Soon success will be all down to money, more than it is not. How much will that affect creativity?

However - commercial stations have probably given that up in recent years, pushing for music and ads slowly removing the role of a presenter and replacing it with v/o's! 

1 comment:

Anonymous said...

Considered this a lot and with product placement allowed in TV why not radio. My concern is 'what happens to being editorially independent'. Soon success will be all down to money, more than it is not. How much will that affect creativity?

However - commercial stations have probably given that up in recent years, pushing for music and ads slowly removing the role of a presenter and replacing it with v/o's!