Wednesday, 30 April 2014

The Full English


watched @GMB today with @Richardaarnold.  Breakfast TV is an acquired taste, I've always preferred the radio offerings, you can make your sandwiches, get breakfast ready and listen with relative ease in the bathroom.  We mostly listen to Nick Ferrari - he's been the Breakfast Presenter at LBC for more than ten-years and a personal friend for more than 20.  But only now is Nick getting his feet under the breakfast table, it takes a long time to really get to know and like a show host.

When I was working with Doug Urbanski he told me that at 710 WOR in New York they had a host who had been on air since 1926 and over those years, generations of New Yorkers' had listened and grown up with him, trouble was he was getting very old and they worried that at some point he would shuffle off his mortal coil, then they had the brilliant idea to co-host the show with his son. And when dad finally moved onto the celestial airwaves the son seamlessly carried on, preserving the generations of listeners to that show.

So we are on day 3 of "Good Morning Britain" - I quite like the set, it has a Next catalogue urbane look with a pretty view of St Paul's. Not sure about the glass desk they have stolen from BBC News - that acts like a great watery Thames barrier trapping an incredible number of presenters of this show behind it.  I am also worried about the cream sofa - that's going to need quite a lot of shake'n'vac to put the freshness back after a few months.

The content I saw started with a rather dour piece about gambling that ran way over time, thus squeezing Richard Arnold who finally brought a bit of fun onto the sofa (they seem to run from desk to sofa on this show) followed by the slick news sequence that also ran late. Then at some point after Andy Peters popped up live from some miserable part of Britain offering us £50.  There's just too much in the show and they have not identified their target audience very well.  The pace is frenetic but I am sure it will settle down and find its own style and cadence.

Visual imaging is really nice, the imaging theme a bit ponderous and slow and sounds a bit like a ripped-off new LBC theme but without the groove track.

So at only three days old ITV's "Good Morning Britain" is a much better looking show than "Daybreak" - give it ten years and it might turn into something really rather good.

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