Wednesday, 3 June 2015

#Blog Alert Radio Demos

'I guess it all began when I was viciously scratched by Liza Minnelli she jumped out from behind a pillar and screamed "Get Me Corffee' - Is probably a better way to start your radio demo than.

(JINGLE) 'Mmmm oooo ahhh it's Terry Tesco on the Radio' - 'yes indeedee it's Terry Tesco on the rageio, checkin out the travel and wever but first THIS IS the Beatles and This is Here Comes The Sun'

Always start with your best stuff, show your personality and ability as a broadcaster and story teller.  Make me laugh, make me cry but please don't make me vomit into a waste paper basket when you spit out some boring strapline:

'Oh yes indeedee we're playing the best music in Basildon on the Hot Power Best Hits More Music FM.'

Make sure your radio demo is all about you, even if you have the most fabulous guest in the studio, cut their answer as soon as possible.

I am a believer in not too many music beds and sounding so slick that the person listening just knows you've spent ten hours editing down your performance.

Keep it simple, keep it short, not too many long links, variety and ability is what you need to show.

For commercial radio, show you can sell, create a live read for a competition and prize.  For BBC or Public Radio show you care - real live interaction with callers - shows your ability to create compelling, conversational radio.

It's worth creating a demo aimed at the station or format you are sending the demo off to.  Don't attach big audio files to unsolicited emails, if you fill up or worse crash the persons inbox they are going to take a dim view.

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