Roll up, roll up

Always lay out your stall before you start selling your wares.  If you are covering a news talking topic, do the churn FIRST tell the listener what they should be calling for, before you give them the call to action - telephone number, text and email addresses.

Lazy hosts start their shows with a rambling guide on how to call, text etc - call about what? Why should I call you?

Also churns should avoid yes and no answers, give the listener something to think about and answer.  For example: What is it about chocolate ice cream that makes you like it better than vanilla?  NOT do you like Chocolate or Vanilla ice cream?