Our Mentor - Valerie Geller says she has three principles of creating powerful talk format radio: 1 Tell the truth 2 Make it matter and 3 Never be boring. Content has to be relevant to the listener, must engage and keep their attention. Valerie like us is an advocate of good storytelling, to do that you need to be genuine - really care about the story and topic you are talking about. You can buy Valerie's books below by clicking the Amazon link.
Welcome
Tuesday 6 May 2008
Powerful Radio
Our Mentor - Valerie Geller says she has three principles of creating powerful talk format radio: 1 Tell the truth 2 Make it matter and 3 Never be boring. Content has to be relevant to the listener, must engage and keep their attention. Valerie like us is an advocate of good storytelling, to do that you need to be genuine - really care about the story and topic you are talking about. You can buy Valerie's books below by clicking the Amazon link.
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