Tuesday, 6 May 2008


More from the wisdom of Valerie and some of our own. Personalise your message. We hear so many radio presenters/hosts saying stuff like 'we would like you to win some tickets' 'we are taking your calls' NO - radio is a personal medium so personalise your message. It's more powerful and intimate to say: 'I would like YOU to win some tickets.' So I when you are inviting or giving a point of view, but remember the listener's self-interest and use YOU more often.

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