Who is one of the biggest spender of time on commercial radio? Answer: The Government. Is this a tacit admission that commercial radio needs to be propped-up to compete with the BBC? The BBC are a ferocious adversary with their national television advertising the BBC radio channels, with a value of millions that commercial radio can not afford to spend.
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Monday 23 June 2008
Government Wealth Warning
Who is one of the biggest spender of time on commercial radio? Answer: The Government. Is this a tacit admission that commercial radio needs to be propped-up to compete with the BBC? The BBC are a ferocious adversary with their national television advertising the BBC radio channels, with a value of millions that commercial radio can not afford to spend.
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