Pulling Focus

Keeping a show focused can be harder than it sounds, it's so easy to go off at a tangent, we do it all the time when we're having a conversation with friends. On a radio show you need to steer yourself and the audience in the direction of the topic, keep your objectives clear in your head. As ever there are exceptions, if someone calls in with a truly amazing subject or side-line then make an editorial decision to go with it or can it. You can hear poorly focused shows all over the country, where the presenter and or producer have not thought the subject through and just tossed an idea onto the airwaves with half a hope it might work.