A few rules for creating a good audio Podcast:
1. Keep it short - no more than 20 mins
2. If you have music and FX turn your recording into 128K 44.1 Stereo if it is just speech 64K mono 44.1 is fine.
3. Treat like a professional piece of audio. We have heard far too many amateur Podcasts from organisations that should really know better.
4. Give em a reason to keep listening within the first thirty seconds.
5. Give em something at the end as a little extra. (A device to keep listening)
6. Make the description work for you. Again grab them and give them reasons to listen.
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