Thursday, 19 March 2009

The End Is Nigh!

Commercial radio could die out within 15 to 20 years as advertising revenues dwindle, the MediaGuardian Changing Media Summit heard today.
Claire Enders, the founder of Enders Analysis, made the prediction, pointing to the large number of radio stations in the UK that are currently unprofitable.
She said revenues from classified, online and search advertising all outstripped those from radio, and that advertising agencies were tuning out of the medium.
"There is a next generation of people in agencies who are not that keen on radio," she said. Read the whole story in The Guardian

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