Friday, 25 September 2009

What a sick message


How do you get your message across. You need to tell your dear listener again and again and again. Steve Orchard (Left)  ex Ops Manager for GCap, said to me that when you are sitting in the studio and you hear a plug for a show that you have heard so many times before that you actually want to be physically sick – your listener is just starting to get the message.


So nursery rhyme repetition should be one of your attack methods.So should different ways of conveying the message; use recorded trails, live reads, and studio two-ways with the next presenter.

The third and final attack strategy should make sure you use copy that will resonate with your listener in all the ways they interpret the world. In the next post some examples of this kind of copy.

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