This was many years ago during the mid-eighties when LBC had a guest - a self-styled 'peoples poet' the thing is nobody in the office asked him about his poetry and what he wrote. So live on air, I believe it was Tommy Boyd gave him an opportunity to read some of his poetry out.
The poem was I believe called 'Those F*cking C*nts' he only got two lines into the poem, those lines were 'They f*ck you up, Those f*cking C*nts, Cos the f*cking .... then he was faded away and Tommy carried on as if nothing had happened.
Now IF someone swears on your show immediately shut them up then apologise and then distance yourself from the person and him/her from the radio station.
IF you do it; again apologise straight away. In context some swearing should be allowed. An example would be: If someone phones a sex phone-in and can only use certain language to describe their problem they should be allowed to do so.
As for swearing on TV well I'm surprised the adverts haven't got swearing on them. I think Alexandra saying 'It's compare the f*cking market you w*nkers' would be mildly amusing. But TV isn't the intimate medium radio is so can get away with more and pictures always seem to dilute the dialogue.
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