Monday, 12 July 2010

Powerful Radio

I worship Valerie Geller she is a radio great and talks a lot of sense about radio, here are her 'Principles of 
Creating Powerful Radio:
 1.  Speak visually, in terms your listener can "picture." 

2.  Start with, your best material. 

3.  Tell the truth. 

4.  Never be boring. 

5.  Listen to your station. 

6.  Make it matter. 

7.  Address an individual, use "You,"
       - talk to ONE listener at a time!  

8.  Do engaging transitions & handoffs.

9.  Promote, brag about your stuff.

10. Brag about other people's stuff

11. Be who you are on the radio.

12. Take risks. Dare to be great.

You can buy her book Creating Powerful Radio through Amazon.

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