Very Demanding

Radio is DEAD, long live the Podcast, well not quite but last week Absolute Radio knocked up 900,000 downloads, that's heading dangerously toward a million.  My good mate Paul who runs the service at Absolute says that even his 70 year old dad is listening.

We both agree 'Podcast' is an ugly word, consumers think they need an iPod to listen or have to download material, neither of which are true.  In fact Paul's dad, does what I do and that's stream stuff straight from iTunes.  So I am joining Paul's campaign to stamp out the word Podcast and long live the much better and streamlined word(s) ON DEMAND and that can mean audio and video. You can read Paul's blog by clicking here