It's all about ME

Human connection, that's what talk radio is all about.  They will listen to issues that involve them.  That's the view of Radio Consultant Valerie Geller.  She also thinks humour plays a crucial role in that connection.

Me issues about health, money or stories that appeal to an emotion and that tell the truth.  Whatever you do it should never be boring.  Read more about Valerie Geller and her new book 'Beyond Powerful Radio.'