Tuesday, 14 June 2011

Strip Tease

Naked Radio? Well that's been done before and only really works if there is a webcam in the studio. No the strip I am talking about is the practice of stripping programmes at the same time.  In radio this happens as a matter of necessity with the exception of well-resourced stations like Radio 4 who have a loyal audience who are attracted to the stations somewhat eclectic scheduling.

In Talk Format it is essential that shows are broadcast at the same time everyday and the weekend should also mirror this, albeit with a bit of tinkering at breakfast and in the evening to reflect listeners weekend lifestyle.

After the strip, the tease is probably the most important structure in radio.  Telling your audience what you are about to do and when you are going to do it is paramount.  Radio audiences do not like surprises they like the furniture to be in the same place, they like the regular features to be just that and they really hate it when a Presenter  (host) dares to take a holiday (vacation)

In my next blog I will write about the secret of amassing untold wealth.  Well that's a lie but it's a very good tease.    

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