Cut it out

Audio for audio sake.  Don't ya hate it.  The last few days I have heard some pretty mediocre use of audio in news bulletins.  You know the kind of thing.  So and so says it can't be good for the economy: CUT: "It can't be good for the economy."  Erm didn't you just say that?

I have a sneaky suspicion that if you were a lazy journo shoving together a news bully you might well grab a bit of audio, never mind the quality but how long is it? Will it string out my badly put together bully?

Answer these questions: Does your audio add to the script? Does it bring colour and new information and features the voice of the person(s) immediately involved in the story?  If the answer is no leave the audio languishing in RadioMan or Burli IN Q.

Here's how not to put a bully together click here