Thursday, 10 January 2013

In A Spin

Simon Bates once said something very profound to me "Love, old DJ's don't die, they just change format." Profound because it was very much a statement about embracing change.  Simon has moved from pop format, to talk, to m.o.r back to talk, then classical and now to easy listening with Smooth. He is a great survivor.

I remember when we produced Johnnie Walker - he was signed to present LBC Weekend Breakfast in the late 1990's.  I thought how is a lightweight music playing DJ going to cope with a serious news talk breakfast show? Well of course Johnnie was brilliant, bright, well-informed and did a terrific job, so much so that BBC Radio 2 stole him away from us.

So when change comes, embrace it - ride the wave - after all it's only radio!

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