Friday, 11 January 2013

LBC Loses Licence

On the front page of the Evening Standard.  On every TV news bulletin local and national.  The day that LBC lost their licence was read, heard, seen by millions.  And you would have paid millions for that kind of publicity.  The audiences soared and the owners started an aggressive campaign to 'save' the station.  In the end LBC did lose the licence and new owners Reuters took over.

It has taken almost 19 years for the station to achieve that kind of publicity again.  This time with a more positive story.  UK Deputy Prime Minister - Nick Clegg's first regular weekly phone-in on LBC 97.3 was a triumph - not for the in-depth political debate he brought from the top table at 10 Downing Street but for the revelation that he wears a 'onesie' - an all in one polysester jump suit.  Better still it is an incredible Hulk onesie.

The story was carried by every major UK news paper, was on every TV news bulletin local and national.  You would have paid millions for that kind of publicity so all credit to James Rea boss of the station and of course the pulling power of Nick Ferrari who hosted the show.

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