Sunday, 12 April 2015

#Blog Alert Podcasting Imaging

 click here 
first of all what do I mean by Imaging? Think of imaging as the mixture of jingles, production music and content style.  Why is it so important, well take a listen to two different brands and see if you can identify them: To Listen

So did you guess the first product? Not only does McDonald's have a very distinctive sonic logo but the company also has the 'I'm Lovin' It"  strap-line used around the world. They have used this imaging for more than 10 years in their advertising and branding.

And the second brand? Probably the most famous piece of radio imaging in the world.  The BBC pips have been broadcast since 1924.  Even now in this digital (and delayed) radio programme path, age -  the pips still survive, I just wouldn't go setting your watch by them now.

OK so now you know how important imaging is .....So what should it be doing on your Podcast? Firstly it shouldn't hang around to much, it should though set the style and tone of the Podcast and work to brand you and must not be longer than 8-10 seconds.  Tags, that's the imaging at the end of the Podcast can do more, give a call to action and punctuate your recording.

Avoid over-produced imaging, you know the stuff of third rate commercial radio, where the same word is repeated 4 times, twice as a whisper and then some wheezy woman (supposedly sexy) cues into your show.  To Listen Click Here.

Next time I will give you a great place to find Production Music and those effects that you can use sparingly on your imaging.

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