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Thursday 7 February 2019

I was once a week man

Longevity and your Podcast go hand in hand.  You MUST produce regular episodes, if possible at least once a week.  You also need to spend time marketing, using social media, networking.  That's if you want your Podcast to succeed.  It's really hard work and balancing your work life, looking after the kids, going out doing social stuff, .. ... somewhere in amongst all that needs to be the time you spend on your Podcast.

A couple of tricks, one from a client that has consistently produced a regular Podcast every week and another from a best selling author that I worked with.

So the first trick, is batching.  If you can record at least two maybe three Podcasts at once.  If you are recording with guests - it will be a challenge but you can reward yourself with some quality time after.

The second trick is, I once asked best selling author, Bake Off TV Presenter Sandi Toksvig, just how she managed to write her books?  Her secret was a shed at the bottom of her garden, early in the morning, nobody around and strict instructions not to be disturbed.  That way she could concentrate on what she was trying to do without somebody behind her hoovering, the cat miaowing and the kids arguing in the background!

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