Monday, 9 February 2009

Valerie Geller 12 ways of creating powerful radio

1. Speak visually, in terms your listener can "picture."
2. Start with, your best material.
3. Tell the truth.
4. Never be boring.
5. Listen to your station.
6. Make it matter.
7. Address an individual, use "You," - talk to ONE listener at a time!
8. Do engaging transitions & handoffs.
9. Promote, brag about your stuff.
10. Brag about other people's stuff
11. Be who you are on the radio.
12. Take risks. Dare to be great.
You can find out more from her website - click here to visit

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