The power of facebook

Facebook and Twitter could make or break your radio station? Why are you bothering with other forms of advertising?

So Race Against The Machine trashed chances of Joe McElderry making it to the Christmas number one and all because ... of Facebook and Twitter - how many times have I heard people in our business say I don't use Facebook or Twitter it's for kids.  Well this weekend demonstrated the power of social networking.  I agree with Radio Today that all UK radio should have a strong social network presence.  Who's in charge of your Facebook page?