Thursday, 13 January 2011

Smacked on the bum by Marks and Spencer


Parody can be fun but only if you are taking the mickey out of the original subject.  Straight copies of a good idea is, er, well stealing an idea.  I remember a few years ago when Marks and Spencer first brought out their food porn ads I wrote and gathered clips for a Sandi Toksvig version.


 Well within in a couple of hours of it going to air the M&S PR department gave us a call to say they were 'very cross' and would like us to pull the promo, which we, er, didn't. I guess the fact it hit a raw note at M&S head office meant it worked? Judge for yourself with the SoundCloud clip above on www.creativeradio.com.

No comments: