Wednesday, 8 May 2013

Video Nasty

just watched a poor YouTube video for @MoltonBrownUK.  It does seem odd that a company like Molton Brown spend millions on their stores, many thousands on their website yet commit about 30 pence to their other content.  I saw a very poor vox pops video with terrible sound and camera angles that would embarrass my local newsagents if they had posted it.

I believe streaming content from companies is still in its infancy.  Luckily for Molton Brown the video had under 50 hits when I watched.  It reminds me of the early days of the internet when High Street names would have p*ss poor websites that didn't work whilst future internet giants like Amazon were virtual streets ahead with their sites.

Amazon put money into their web pages, flashed some cash and jumped to the front of the brand queue.  I think right now today, the companies that spend proper money on their streaming content will reap the benefits in the long term.

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